Authorized Sales Guarantee Performance
Increasingly, all kinds of hi-fi products are appearing for sale on the internet, often via Audiogon or Ebay, but also in "dealer" ads. The term "Buyer Beware" has never been more apt, while appearances can definitely be deceptive. Buying Nordost products from unauthorized outlets might seem like a good way to save money, but think again. There's a very real risk that you won't be getting either the product or the performance that you are expecting.
What can possibly go wrong with a cable? After all, you just have to plug it in! Don't you?
Actually, there's a lot more to cables than just the materials and technology that go into the wire. There's the question of how they're built, how they're installed and how they are combined to best effect. All these things are vital to achieving optimum performance. They rely on a combination of attention to detail, experience and quality control at all stages of the process, from production to burn-in and installation.
Authorized Dealer
- Nordost trained personnel to advise and install
- Factory guarantee and product support
- Factory standard termination and connectors
- Optimized lengths
- Factory retermination
Unauthorized Dealer
- No product training
- No factory guarantee or product support
- No guarantee that the cable you are buying has been factory terminated by qualified personnel, properly pair matched to the correct length and with the correct connectors.
- No factory retermination to accommodate future system changes.
If you buy cables from unauthorized dealers, you run the risk of undermining the fragile balance that delivers the performance you are paying for. The cables you end up with may well have been shortened (a favorite trick of "grey" dealers trying to increase the value of their stock) meaning that termination, length, pair matching and strain relief have all been compromised. There's also no guarantee that the materials and connectors used are of the correct type or quality, that directionality will have been maintained and that the cable will have been burnt in. And that's before you forego the advice and experience of an authorized Nordost dealer, garnered over years of working with our products.
All of these factors will directly impair the performance of those cables and thus, your system. So they might seem cheap, but in reality they're definitely no bargain. In fact, more often than not you won't even be getting the performance you are paying for at that discounted price. Add in the lack of a factory guarantee or support for products bought from unauthorised dealers and they're no sort of bargain at all!
Yes, buying from an authoried dealer might cost a little more, but you'll be getting a lot more performance (as well as peace of mind and Nordost's superb customer support).�
How to identify an unauthorized dealer or product?
That's easy. All authorized dealers are listed in the Where To Buy section of the Nordost website (www.nordost.com) or you can enquire by calling +1 508 893 0100.
When it comes to cables, all current Nordost products carry serial numbers and branded heat shrinks. If the serial numbers are missing or the cables carry unbranded heat shrink or RCA connectors then it's a clear indicator that they have been tampered with.
In order to guarantee the performance of your Nordost cables - and to enjoy the peace of mind that comes from a full warranty and manufacturer support - purchase only from authorised dealers.
